How Can You Be Effective With Fan pages?
As Fan Pages are public, anyone can see the content on your page. They don't need to request to be a "friend" first, unlike a personal profile. It is also a great way to promote businesses, organizations, blogs, bands, books. Basically anything for which you want to build an audience.
Social marketing using Facebook has the advantage of being exposed to a large audience. Fan Pages are free so there is not initial cost for marketing.
However there are a few things you need to do to be effective. It is not just a matter of setting up a Facebook Fan page and expecting people to come running...
Here are three things to be more effective:
1. Make Your Page Stand Out. Have unique information and deals that are relevant to your audience. Any information, pictures and videos must be appealing to your fans. Use applications to add additional features to your fan page including twitter feeds. Create a landing page so and give your visitors something of value when they visit your page.
2. Get Your Fans Involved: Start a conversation. The more involved your fans are the more effective your message will be. Have fun by running competitions. This will build a sense of trust with your customers
3. Check out other fan pages and post on their walls. Network with other fan pages and build a relationship. You will gain more friends on your own page.
The more creative, and effective, you are with your fan page, the more potential customers will be coming to your site.
