Tattoo

Microsoft threw its weight behind an existing probe Google by European Union

Microsoft Corp. on Thursday threw its weight behind an existing probe by European Union authorities into whether rival Google Inc. is abusing its dominant position in the online search market to thwart competition.

Microsoft's General Counsel Brad Smith said the company is filing its own complaint against Google with the European Commission, citing concern over "a broadening pattern of conduct aimed at stopping anyone else from creating a competitive alternative."

A spokeswoman for the Commission couldn't immediately confirm whether the complaint had already been received.

The Commission opened a formal investigation into Google's behavior last November, following complaints from several smaller Web companies that the search giant was burying them in its results and engaging in other anticompetitive practices.

Google has long pointed to Microsoft's involvement in the probe, since one of the original complainants, online shopping site Ciao, is owned by Microsoft's search engine Bing. Another company involved in the case, U.K.-based price comparison site Foundem, is a member of a Microsoft-sponsored technology organization.

Al Verney, a Brussels-based spokesman for Google, said the company wasn't surprised by Microsoft's move since one of their subsidiaries was one of the original complainants.

"For our part, we continue to discuss the case with the European Commission and we're happy to explain to anyone how our business works," Verney said.

Nevertheless, Microsoft's direct complaint adds weight to the case, since it lists several specific examples of alleged anticompetitive practices by Google involving some of the search engine's pet projects.

Smith claims that Google "put in place a growing number of technical measures to restrict competing search engines from properly accessing" its YouTube video-streaming site.

"Without proper access to YouTube, Bing and other search engines cannot stand with Google on an equal footing in returning search results with links to YouTube videos and that, of course, drives more users away from competitors and to Google," he wrote in a blog post.

Smith also said that Google blocked Microsoft's Windows Phones "from operating properly with YouTube," but offers better services to its own Android phones and iPhones, whose producer Apple Inc. does not own a search engine.

With Bing, Microsoft is one of Google's biggest direct rivals. It also has a partnership deal with the other big search engine, Yahoo! Inc.

Yet neither Bing nor Yahoo have found a way of closing in on Google, which processes two out of three online searches in the U.S. In Europe, the Mountain View, Calif.,-based company controls more than 90 percent of the search market. The two companies also compete in other areas, such as cloud computing � where they offer remote server space and software processing to clients.

Central to Thursday's complaint is how Google's practices affect advertising � the main source of revenue for Web companies offering free services.

"Google has engaged in a broadening pattern of walling off access to content and data that competitors need to provide search results to consumers and to attract advertisers," Smith said.

Microsoft claims Google is keeping some advertisers from accessing their own data and transferring it to rival advertising platforms, such as its own adCenter. That allegation echoes complaints by other companies and is part of the Commission's probe.

Smith said Microsoft, based in Redmond, Wash., had provided the European Commission with a "considerable body of expert analysis" to support its case.

With its complaint, Microsoft finds itself in a new situation in Europe, after it battled antitrust investigations and billion euro (dollar) fines from the European Commission for years.

"Having spent more than a decade wearing the shoe on the other foot with the European Commission, the filing of a formal antitrust complaint is not something we take lightly," Smith said.

If Google is found guilty of anticompetitive behavior it could be fined up to 10 percent of annual revenue, which reached some $29 billion last year.

Profile Robert Bunsen

Robert Wilhelm Eberhard Bunsen (31 March 1811 � 16 August 1899)adalah seorang ahli kima dari Jerman yang meneliti spectrum dari unsur � unsur yang dipanaskan.

Robert Bunsen merupakan anak bungsu dari empat saudara seorang Profesor bahasa Modern di Universitas G�ttingen, Jerman . Robert Bunsen dibesarkan dilingkungan akademik sehingga sejak kecil mempunyai minat dan ketertarikan terhadap ilmu pengetahuan sangat tinggi.

Pada usia 19 tahun Robert Bunson berhasil meraih gelar Doktor dan mendapat sebutan sebagai pelopor dalam bidang fotokimia. Selain berjasa dalam pengembangan fotokimia beliu juga bekerja sama dengan rekannya yang berasal dari Jerman bernama Gustav Kirchhoff menemukan unsur Cesium ( 1860) atau dalam symbol kimianya Cs ( 55Cs), dan Rubidium dengan symbol kimia Rb (37Rb) ditemukan pada tahun (1861).

Casium dan Rabidium merupakan materi yang berbahaya bagi kesehatan karena mengandung radioaktif tetapi yang sangat bermanfaat dan digunakan dalam aplikasi medis, hidrologi, dan alat ukur.

Arnold Schwarzenegger rallies to defence of David Cameron on Libya

David Cameron had his usual air of nonchalance as he strolled along the committee corridor of the House of Commons for this evening's meeting of the Tory 1922 committee.

As he approached committee room 14, where Tory MPs were preparing to raise concerns about Libya, the prime minister suddenly became animated. He had a surprise for the MPs and peers gathered to listen to him answer their concerns about Libya. Arnold Schwarzenegger would address the meeting.

Desmond Swayne, the prime minister's jovial parliamentary private secretary, was despatched to ensure that the former governor of California would arrive safely and, most importantly, on time. A tanned figure could be seen in the distance ambling along the corridor accompanied by a posse of bodyguards and aides dressed in black tie for Mikhail Gorbachev's 80th birthday party at the Albert Hall.

Cameron, who first bonded with the former governor when they discussed the environment in his Cigar Tent in the grounds of his office in Sacramento, had a brief chat with the former Terminator. The prime minister was then called into the committee room where he announced that he had a special guest.

Schwarzenegger did the business for the prime minister. Tory MPs banged their desks with approval as he said that Cameron had shown leadership on Libya. He left after just a few minutes � the former president of a superpower could not be kept waiting � and walked off with his bodyguards.

I caught up with Schwarzenegger who told me:

I was invited by the prime minister to say a few words. David is doing such a great job.

It was very good to pump them up, to tell them they're doing a great job on Libya, a great job for Britain in making it live within its means and a great job with policies to protect the environment.

Downing Street, which knows that Tory MPs have deep concerns about Libya, was delighted. A senior No 10 source said:


Arnie is David's secret weapon. We can't arm the rebels but at least we have Arnold Schwarzenegger.

Cameron addressed the concerns of MPs after Schwarzenegger had left. He told MPs:


We are not dreamers. We are Conservatives.

Tory MPs have two concerns about Libya:

� The prospect that Britain could be prepared to arm rebel forces. Edward Leigh highlighted these concerns when he told William Hague in the Commons:

I urge extreme caution on [the foreign secretary]. Would it not be a double win for al-Qaida, and would we not start losing support in the Arab world, if we were seen to impose a solution on Libya and at the same time to give arms to what could prove to be Islamist insurgents in the future?

� That Britain is embarking on "mission creep" in which it goes beyond UN security council resolution 1973, which authorised the military action, to remove the regime of Muammar Gaddafi. These concerns were highlighted in the commons last week by Andrew Tyrie, the chairman of the commons Treasury select committee.

All sides seemed excited by the appearance of Schwarzenegger. Tories were too polite to ask whether it was wise of the prime minister to pose at a time of war with the man who utters the famous words in The Terminator � 'The Uzi nine millimeter' � as he orders a series of weapons from a gun shop. When the owner says he can't buy so many weapons all at once Schwarzenegger takes what might be described as the Gaddafi approach and shoots him dead.

Tories probably forgot that detail when Schwarzenegger uttered his most famous line from the film as he departed with the words:
I'll be back.

Photo + Lyrics : Enrique Iglesias gets off Britney's tour

Britney Jeans Spears yang dikenal dengan nama Britney Spears lahir pada tanggal 2 Desember 1981. Britney Spears mampu membuat rekor penjualan terbaik selam satu dekade pertama dalam industri musi.k Britney Spears menjadi tokoh utama dalam musik populer dan budaya populer.

Album pertama dan kedua Britney Spears memecahkan rekor penjualan yang pernah ada, dan salah satu lagunya yang berjudul ��Baby One More Times� dan �Oops!� I Did it Again� menjadi hit internasional. Britney Speaars telah menjual lebih dari 85 juta album di seluruh dunia, Britney Spears menempati peringkat ke delapan album rekaman perempuan terlaris yang telah menjual lebih dari 32 kopi.
 
Enrique Iglesias was removed from the Britney Spears tour inNorth America just hours after the tour was announced, sources tellBillboard.

The tour promoter Live Nation declined to comment; Billboard.bizin this story will have more details soon emerge.

The tour was announced shortly before the singer's appearance on "Good Morning America" this morning.

The plans that had to Iglesias, who is currently on tour in Europe,were to be much more than a standard opening ceremony, was scheduled to take full production on tour Spears. While twohigh-profile artists would most certainly be highly sought afterappealing to the fans, an effort would also be very expensive to produce.

Spears's tour will be produced by Live Nation, the tour promoterpop veteran Brad Wavre, vice president of Live Nation. Wavre hasled successful tours of artists like Backstreet Boys, N Sync and the Jonas Brothers. Tickets are available at Ticketmaster.com andLiveNation.com. Additional selling dates will be announced at alater date. Citi card members also have access to presale ticketsthrough Citi's Private Pass Program.
 
 

12 Telur Komodo Menetas di Kebun Binatang Surabaya

Sebanyak 12 telur satwa komodo ditetaskan di Kebun Binatang Surabaya hari ini, Selasa (29/3). Kesemua telur dalam keadaan normal dan konsisinya cukuo bagus.

Hal ini disampaikan Kepala Unit Rumah Sakit Hewan (RSH) dan Pendidikan Setail, drh Liang Kaspe. Dikatakannya, dari 16 butir yang dimilikinya, dua telah mati sedang dua lainnya belum menetas.

"Tetapi kami berkeyakinan bahwa empat telor memang dalam keadaan kurang bagus. Sebanyak 12 telor yang sudah menetas dan anak-anak komodo sudah kami pindahkan di kandang tersendiri, setelah dari inkubator," katanya.

Pihak kebun binatang berjanji untuk menjaga dan memantau perkembangannya. Sejak tahun 2003 pihak kebun binatang tersebut telah memiliki alat inkubator khusus reptil untuk menempatkan telur-telur tersebut untuk masa inkubasi 8 sampai 9 bulan.

Ia menerangkan, "Kalau memang sudah menetas, anak komodo harus segera dipisahkan dari induknya atau komodo dewasa. Kalau tidak akan terjadi aksi predator, kalau seperti itu bisa dipastikan Komodo yang baru menetas akan jadi santapan yang dewasa."
Satwa khas Pulau Komodo atau Varanus Komodoencis ini memang merupakan satu di antara jenis reptil yang buas dan pemakan daging. Diharapkan, upaya penangkaran lebih diperhatikan agar sejumlah 56 ekor komodo yang sudah ada di kebun binatang ini hidup sehat.

Jennifer Garner is ready to be Agatha Christie + PHOTO

Jennifer Garner is ready to start solving mysteries again, this time Agatha Christie style.

The former "Alias" star has been tapped by Disney to star as Miss Marple in their planned reboot of the mystery series, Deadline reports. Disney's plan for the reboot was to change the character of Miss Marple from being an elderly English spinster who solves mysteries as a hobby to an updated version where she is in her 30s or 40s.

After the jump, we break down just who Miss Marple is, how she's been portrayed before and why Garner is an interesting choice.

Miss Marple, or Jane Marple, is one of Agatha Christie's most famous fictional characters who has appeared in 12 of the famous author's crime stories. In the novels, Marple is an elderly spinster who lives in the village of St. Mary Mead and acts as an amateur detective in her off hours. She has a sharp, logical mind when it comes to solving mysteries and has seemingly infinite examples of the negative side of human nature that she gathered over the course of her life which lends itself to her crime-solving skills.

Previously, the character has been portrayed on the big screen by Margaret Rutherford, Angela Lansbury and Russian actress Ita Ever. Rutherford, who appeared in four films as Marple, was the first to break the mold from Christie's creation and portrayed the character as a bold old lady instead of the prim, birdlike character in the novels. Lansbury's incarnation was more accurate, as she played her as a crisp, intelligent woman who spoke in clipped tones and moved stiffly.

It will be interesting to see how Garner plays a younger version of Marple. Considering much of Marple's detective skills were learned during her life experiences, it could be that Garner's Marple is a bit more relaxed, less shrew-ish than the character in Christie's books. Or she could just play her younger and more frivolous, which could make for a more fun Disney kids movie.

JIMMY ROLLINS was BACK

JIMMY ROLLINS is leaning back in one of the generic black office chairs that are situated in front of each of the lockers at Bright House Field. From his corner of the clubhouse, the Phillies shortstop can see the entire room: the plush carpet, the flat-screen televisions flickering silently on either end, the tables where each morning players like Roy Halladay and Cliff Lee and Roy Oswalt eat their breakfast and read newspapers and talk about fishing in a communal start to the day.

Ten years ago, Phillies legend Larry Bowa began his first spring as manager by labeling a cocksure 22-year-old as the leading contender to start at shortstop. The previous September, midway through the final month of the Terry Francona era, Rollins had made his major league debut in front of 15,486 fans at Veterans Stadium, going 2-for-4 with a triple and two runs scored in a 6-5 win over Florida.

The Phillies had not finished with a winning record since 1993, and would finish 65-97 in 2000. The stadium was concrete. The playing surface was artificial. During a mid-August game at the Vet, the temperature of the turf was measured at 148.7 degrees, so hot that Rollins and other Phillies soaked their feet in buckets of ice water between innings.

Looking back, though, that 2001 season is when it all began . . .

"It was almost like playing in a pressure cooker," Rollins says. "We actually had a pretty successful season, finished like 10 games over .500. But the pressure was to win, because they expected us to lose. You always had that motivation. We're going to give you a reason to cheer. We're going to show you that we're a good team. You might come in ready to get on us, but we're not going to give you that reason.

"It was different. It was the complete opposite. We were expected to lose. And now we're expected to win."

Reality was different back then: not just as it pertained to the Phillies, or to the city of Philadelphia, but to the country as a whole. When the 2001 season began, the nation's concern centered largely on a sluggish economy that would prove to be entering a brief recession. In the early summer, gas prices were about 13 percent higher than the year before, having risen all the way to $1.70 a gallon. The Phillies entered September in the thick of a pennant race, trailing the Braves by just one game. On Sept. 10, they arrived in Atlanta, where the following day they were scheduled to begin a critical three-game series against the six-time defending division champs. Rollins, who by that point had replaced Doug Glanville as the Phillies' leadoff hitter, was hitting .282 with a .762 OPS, 13 home runs, 86 runs scored and 43 stolen bases. He was lying in a hotel bed on a Tuesday morning in Atlanta when his phone rang.

"My brother called me after the first tower was hit," Rollins says, referring to the World Trade Center's North Tower. "I left the TV on, but I thought I was watching HBO or something. My brother's like, 'Yo, they are attacking us. We are at war.' He's on the West Coast. I'm in the hotel room in Atlanta. So I'm on the phone and I'm watching TV, and I'm like, I've never seen this movie. And he's talking to me and he's telling me that we're being attacked and I'm watching it happen, but it still isn't making sense. And he's like, they are attacking us, we're at war. They just flew a plane into the towers. And I'm like, OK, but I'm still looking at the TV and I'm thinking, what is this? I've never seen this.

"And then I hung up the phone and I saw the second plane fly into the tower and that's when it really started coming. I think everybody had the same reaction. Like, am I really seeing this? I woke up, and the TV is on, I don't know why the TV was on, but I'm thinking this has to be HBO, like 'Independence Day' or something."

Baseball, like the rest of the country, was paralyzed. Rollins and his teammates had no idea when they would take the field again. Not that they cared. The series in Atlanta was off. They could not fly because U.S. air travel had been suspended, so they chartered a bus to take them to Cincinnati, the site of their next series. By the time they reached Ohio, baseball had officially shut down, so they flew back to Philadelphia, where anxious family and friends awaited.

"I think with everybody, you saw it happen, but it was like, 'Nah, that didn't just happen,' " Rollins says. "You're expecting the news to come on and the towers to be still standing there. And then you start grasping what really just happened. Baseball didn't really matter as much at that moment, but when we started playing again, it was as if every game for everyone at that time was a World Series game, because you didn't just feel like you were playing for the city, you were playing for the USA . . . The pride, you can't even describe it. It's just a joy when you hear that anthem. A smile just comes on your face. Now the words are really making sense. People are really out there fighting and dying for this. That's what baseball was like. We are doing it for the people who have to go to war, for the people who just lost family members. They need a reason to take a break and get away, and that was us . . .

"Larry Bowa is a hard, hard dude. And he's crying. You see tears coming out of his eyes when they are playing the national anthem . . . "

His voice trails off.

The Phillies did not make the playoffs that season. They finally returned to Atlanta on Oct. 2 to make up the three-game series from the previous month. They won the first game, pulling to within a game of the Braves. But they dropped the next two, and despite sweeping the Reds in another makeup series, finished two games out of first place. Rollins finished third in the rookie of the year voting. The next year, the Phillies finished 80-81, 21 1/2 games behind the Braves. To this day, it is the only losing season Rollins has experienced as an everyday major leaguer.

He is asked if any of this feels weird. The elder statesman, bald-headed instead of dreadlocked, married instead of single, reminiscing about a career that at times still feels new? Does he feel 32 years old?

"Nope," Rollins says. "It went by fast. People say it goes by fast, but it went by fast. And it's still going to go by faster. As I've gotten older, it seems like the years get shorter and shorter and shorter and shorter.

"It was the same. I used to get on their nerves. But when you prove that you can play, they start understanding your personality a lot better. At least they give you a chance to show who you are, on the field, off the field. And I'm still here. I haven't changed. I probably don't talk as much as I used to, you know?"

He emits a deep chuckle, his face breaking into that familiar mischievous grin. Back then, he looked up to men like Bowa, Scott Rolen, Bobby Abreu. Now, he is the one who catches the glances from the younger players, the one who answers the questions and attempts to lead.

"I always consider that," Rollins says. "Always. In everything I do. Because you know that someone's looking. But it's cool because I don't mind talking about baseball, talking about the game, sharing my experiences. It might relate to something in their life that can help. One thing I tell all of them is about family and new family. There is always, that 'I need help' question.

"When I was younger, it was completely no, no, no, no. I always had a clear understanding, because I've had older people say you have to take care of yourself before you take care of anybody else. If you are the source, and you run out, they can't have. If you don't have, they are still going to find a way to get what they need.

"As you get older, you understand that people do have needs, and sometimes they just can't make it happen. So I just set a limit for myself. This is the allotment of money that I'm giving away this year. So whoever comes and asks, they'll get it up to a certain point. You can't get it all, because there are going to be another 10 or 15 people who might need help. That's what you have to do. Because if not, they'll come in January, and then they'll come in March with the same problem. They didn't ask in February because they know they just asked in January. You know what I'm saying?"

He is heading into the final year of a 5-year, $40 million contract. He has carved out a side business purchasing the rights to hip-hop and pop songs. He says he is currently negotiating with representatives for rapper Lupe Fiasco to buy a portion of the single, "The Show Goes On." In February, he attended a Motown tribute at the White House as a guest of Vice President Joe Biden and his wife, Jill.

Politics, though, are not in his future.

"Oh, hell no," he says. "People have always said that: 'Dude, you should get into politics. Politics aren't all bad. Because you are in it, initially, I would hope, to help people, to change a culture if you can. And that takes a whole movement. But just being on the outside looking in, no matter how much good you want to do, the powers that be will say this is the way the world works. And right or wrong, this is what makes the wheels spin. And you either plug in, or you are going to be out. And that's it. And I'm never the one who jumps in the same direction as everybody else is going. I've always gone in my own direction, and at my own pace."

Unlike politics, children are most definitely in his future. Starting a family is not the easiest of tasks for a man who spends 9 months a year traveling the country with a bat and a ball. But he and wife Johari, who married in January 2010, want kids - next year, in fact, if all goes according to plan.

"My mom used to tell me, 'Baby, I don't recommend you get married until you're 30, until you are a man, until you understand what life is about and who you are and you've done everything you want to do.' But, she says, you need to have kids so they remember who you are before you are just their dad. You're always going to be their dad. But you don't want them to grow up and hear stories, you know, 'Your dad was this ballplayer' and them go, 'I just knew my dad as my dad. I've never been in the clubhouse.

"You look at Darian," he says, "and he has really been there through his dad's whole career. And that's great. Unfortunately, I'm not going to have that much time. But they'll have an understanding: running around in the clubhouse if I have boys, and if I have a girl, she'll be chilling with Mama in the stands, in the family room."

How long does he want to play?

"Well, I figure if I get to 40 that would be real good, if I can play every day," he says. "Like Cal [Ripken Jr.], I might have to move positions. Omar [Vizquel] did the same thing. If you get a younger dude with a little more range, I'm willing to do that. But if I'm not an everyday player, it's not going to make sense. I'm not going to subject myself to all this and stay away from the family and get 100 at-bats per year."

Yes, he says, he thinks about his legacy. When Rollins first arrived on the scene, Bowa had one. Because, Rollins says, "He was the one that won." But now Rollins has won a World Series, too. He is the longest-tenured professional athlete currently under contract in Philadelphia. He was the first brick in a foundation that exists to this day.

"Was I a winner? You can say that," Rollins says. "Was I an impactful player? You can say that. Did I change baseball in the city? You can say that. So the rest is whatever you want to argue about. You can argue this guy was better because he hit better. You can say, well, this guy had a better arm. That's the fun part. But the important things, what I just named, I did."

He is asked if he cares about the Hall of Fame, and he answers that he does. But first, he jokes, he has to make up for the season that he believes injuries stole from him in 2010. With second baseman Chase Utley expected to start the season on the disabled list and miss an indefinite amount of time, the Phillies could certainly use a bounce-back season from their All-Star shortstop.

"I started thinking, 250 hits? Ichiro's already done that, so that's been done before," he says. "I'm going to have to get 300 hits. But honestly, why can't it be done? That's how I feel. It's not easy. Please don't think that. But why can't it be done? You get 700 at-bats. Why can't you get 300 hits? You know?"

His future is uncertain. The Phillies have said they will wait until after the season to talk about a contract extension for their longest-tenured member. Rollins says he understands. He is still among the best defensive shortstops in the game. But the Phillies want to see him answer questions about his offense, about his health.

Back in 2000, he was a 21-year-old in big-league spring training who walked through the clubhouse like he owned it.

"When I first come in, it's like, 'Oh, that dude thinks he's cool,' " he told a reporter back then. "But that's just me. I just come through with a style, make it a little fun, do a little yippity-happity, and try to keep things live."

Wiz Khalifa�s �Rolling Papers�: Playground hip-hop mixes with synth jams

Thanks to his 2010 time capsule hit �Black and Yellow,� 23 year-old Wiz Khalifa was a star long before �Rolling Papers,� his new major label debut, was released. Hook-saturated and amiable, �Papers� takes the hip-pop trend advanced by artists such as B.o.B. and runs with it; this is a hip-hop album for people who didn�t think they liked hip-hop albums.

Under the aegis of pop producers such as Stargate (the team responsible for Katy Perry�s �Firework,� perhaps one reason the disc is closer to Perry�s vibe than to, say, Eminem�s), �Papers� suggests an updated version of something by long-ago pop-rap titan Nelly, if Nelly sang a lot about blunts, gold diggers and driving around � which he may have done, it�s hard to remember.

�Rolling Papers� serves up singsongy playground hip-hop and a bumper crop of synthy jams, none of which displays an ounce of excess energy or a hint of venom, even the ostensibly mean ones. On �Rolling Papers,� everything is shiny, everything is cool, everything is mellow. There are even songs on it � ballads! � that sound like love songs.

If you�ve only heard �Black and Yellow,� you haven�t heard the best of Khalifa, who uses the great �Rooftops� to expound upon fame�s more realistic perks. Instead of drinking Courvoisier at strip clubs at 4 a.m., he waxes rhapsodic about eating at Whole Foods and drinking lemonade on fancy planes. �Used to not be allowed in the building?/ But now we on the rooftop,� he crows, though wouldn�t it be better if they let him inside?

Best of all is �Roll Up,� a flawless jam that�s soft around the edges: �All you do is pick the phone up, lady?/ And I�ll be there when you call,� Wiz wheezes sentimentally, adding, �I could be your best friend?/ And you be my homie.� It�s a summery hit in springtime that inhabits a category of its own: the Hallmark Banger.

Google has updated its search app for iPhone with a new interface

Google has updated its search app for iPhone with a new interface, as well as the addition of Google Goggles. The slide'n'swipe interface features an interesting way of arranging menu items, yet the slide action feels jerky. Like its original version, the app can take you to a long list of Google Apps, yet it throws the user over to Safari rather than using the app's built-in browser, which might be smoother.

Originally, Google Search for iPhone was little more than a polished little app-sized link to its Web pages. So much of what people use Google for takes place through a browser that there wasn't much point in delivering a heavy piece of software; a well-put-together set of roadsigns did the trick.

Now Google's iPhone app has grown up a bit. It received an update that makes its main interface a little more complex, delivers a few new features, and builds in some slidey-swipey action to lessen the impression that you're looking at a made-for-mobile website rather than an installed application.

Underneath that, though, you're still looking at a browser that's looking at Google -- not that there's anything wrong with that. Its appearance is customized to fit the iPhone screen, and it makes Google's many smartphone utilities a little easier to find. Some of the changes, however, still feel a little rough.
Swipe Action

Open the Google iPhone app for the first time and you'll get a quick tutorial. The familiar Google homescreen is there in the upper half of the screen, as well as a search bar, a cog icon for settings, a mic icon for voice searches and a camera icon to fire up Google Goggles. At the bottom is a button for Google Apps -- Docs, Orkut, Buzz (yep!), Reader and the like.

Type something into the search bar, and it'll conduct a standard Google search. But you can refine that search by giving it a left-to-right swipe. This reveals a sidebar where you can select which specific part of Google to search in. Default is Everything, but there's also News, Images, Videos, Blogs, etc.

You can also swipe top-to-bottom to bring the main Google search page back into view.

This interface arrangement is a bit unusual -- I can't name another app I've ever seen that arranges its menus quite like this. Its concept makes plenty of sense, but using it on an iPhone 4, it feels kind of jerky. Swiping down to get the half-screen Google start page is sometimes interpreted by the app as an attempt to enter text into the top search bar. Side-swipes to get to the various search categories is sometimes ignored if the gesture was just a little on the fast-and-sloppy side. It seemed to require a much more deliberate sweep of the finger than, for instance, the Kindle iPhone app needs to turn a page. This may be due to the fact that this app gets almost all of the data it's showing you from the Web, rather than the phone's internal storage, but the effect feels decidedly rough sometimes.
Sound and Vision

One of the most attractive features of Google's iPhone app has always been voice search -- hit a mic icon, tell it what you're searching for, and your words are turned into text and entered into the search bar. It still works the same as it ever has: very well.

But next to the mic icon is now a camera icon for using Google Goggles. This is a feature with which anything you photograph can be sent to Google to get relevant information. Instead of putting words into the search bar, you're putting in a photo.

Of course, it doesn't work with just anything. Google says it's best used on books and DVDs, landmarks, logos, contact info, art, businesses, products and barcodes. It can also translate text.

I snapped images from the covers of a few CDs (yeah, I've still got some of those). Goggles identified the album by name and did a product search, a search for videos from the same artist, and some really weird textual search that made no sense at all.

Language translation is very hit and miss, but it seems short sentences work more often than big blocks of text.
Apps Within Apps

Finally, at the very bottom of the Google app's home screen, there's an icon for Apps, which will give you a menu for taking you directly to any of over a dozen Google Web apps you happen to use -- News, Gmail, Docs, Voice, Photos, YouTube, etc. This list is probably familiar to you if you've used Google's older version of the Search app. You'll need to sign in to some of these apps using a Google username and password (typically an "@gmail.com" email account), but the phone can be set to remember this and automatically log you in. Just don't lose the phone.

If you're looking to find quick access to the general Google News front page, this is where you find it. The News option in the slide-to-the-side bar on the Search page simply narrows the search term you enter down to a Google News search specifically.

It's good to have quick access to all these Google Apps within the overall iPhone app. It would certainly seem strange if they weren't there at all. Still, it seems a lot of the apps listed here could just as easily be situated on one's iPhone home screen, or placed into folders that would categorize them more practically than through their shared Google lineage. Maps is here, but the iPhone's own Maps app uses Google Maps, and it's tied more closely into the other functions of the phone. The iPhone's Calendar app can be synced with Google Calendar, as can Mail with Gmail. Google Voice is available in the App Store. And pretty much anything else here can be saved as a shortcut icon. Why go through Google Search for iPhone when direct access is so easy?

Also, none of these Google Apps are accessed through the browser built into the main search app. All those search functions I described earlier are conducted and executed by a version of Safari that's been embedded into the app itself. But if you fire up one of these Google Apps (an app within an app, I guess), it kicks you over to Safari in order to get into your Docs account or check out some YouTube videos.

That certainly doesn't limit the actual functionality of the Google Apps themselves. But it does trip you up if you intend to back-track afterward and do some completely different task in the Google Search iPhone app, which has now been shunted into your multitask bar and must be resurrected through a double-tap on the Home button.

Yeah yeah, I know how much of a whiner I sound like for grousing about having to push a physical button (twice -- and don't forget tapping the icon too!) in order to get back on track. But Facebook's and Twitter's official iPhone apps make good use of in-app browsers that let you seamlessly slide back and forth between information on the wild Web and data contained within the app. And Google Search for iPhone has a built-in browser already -- it just doesn't use it for anything called up in its Google Apps section. Unless there's some technical hurdle that makes it impractical, I think using the in-app browser for Google Apps might be a welcome improvement to Google Search for iPhone.
TATTOO