Dunkin' Donuts, owned by private-equity firms Carlyle Group, Thomas H. Lee Partners and Bain Capital, is the latest in a series of US restaurant chains to tap into the booming demand for fast food in Asia's third-largest economy.
The Indian fast-food sector is growing at roughly 25 to 30 per cent a year as an economy expanding at nearly 9 per cent boosts purchasing power in the burgeoning middle class, and an aspirant younger crowd shows an affinity for global brands.
"Expansion to India is an integral part of Dunkin' Donuts international growth plan," said Nigel Travis, adding that the company would open its first store in India early next year.
Several chains, including Domino's Pizza, McDonald's and YUM Brands with its KFC, Pizza Hut and Taco Bell units, have entered the Indian market in recent years, adapting their menus to the Indian palate.
"Dunkin' provides flexibility in localizing recipes, and we have strengths in food and culinary which we intend to leverage," Jubilant Chairman Shyam Bhartia and Co-Chairman Hari Bhartia said in a statement.
Jubilant has already adapted the menus at Dominos in India, including a vegetarian pizza called Peppy Paneer, the Indian version of cottage cheese with spicy peppers, and one called Keema Do Pyaaza, which has a topping of spiced up ground meat.
Doughnuts, Coffee
Doughnuts are a recent food trend in India, where the first doughnut chain, Mad Over Donuts, opened in 2008.
With its more extensive menu, Dunkin' will likely compete more directly with fast food chains in India, where more than 60 per cent of the population, or 700 million people, are under the age of 30 and make a prime target for fast food.
Aside from being popular for its doughnuts in the United States, Dunkin' has seen the popularity of its coffee soar on its home turf in recent years, competing with Starbucks and McDonalds for Americans seeking a small breakfast before heading to work.
Last month, Starbucks Corp inked a deal with India's Tata Coffee Ltd to explore opening retail stores in the country. The Seattle-based chain will likely open its first store in India in July or August.
In India, where tea has long been the beverage of choice, an increasingly affluent and urban population with westernized tastes is embracing cafes, paying much more for a cup of coffee than at traditional restaurants.
A cup of plain coffee typically costs about 10 rupees (about 22 US cents) at a basic restaurant in India, compared with 50 to Rs 60 at one of the Western-style cafe chains that began sprouting up about 10 years ago.
Dunkin' has more than 9,700 restaurants in 31 countries.
Shares in Jubilant Food, valued at about $730 million, rose 5.6 per cent to Rs 540.70 on Thursday, in a weak Mumbai market. The stock trades at over three times its IPO price.
