As a result of the apparent monitoring, Bing�s relevancy is potentially improving (or getting worse) on the back of Google�s own work. Google likens it to the digital equivalent of Bing leaning over during an exam and copying off of Google�s test.
�I�ve spent my career in pursuit of a good search engine,� says Amit Singhal, a Google Fellow who oversees the search engine�s ranking algorithm. �I�ve got no problem with a competitor developing an innovative algorithm. But copying is not innovation, in my book.�
Bing doesn�t deny Google�s claim. Indeed, the statement that Stefan Weitz, director of Microsoft�s Bing search engine, emailed me yesterday as I worked on this article seems to confirm the allegation:
As you might imagine, we use multiple signals and approaches when we think about ranking, but like the rest of the players in this industry, we�re not going to go deep and detailed in how we do it. Clearly, the overarching goal is to do a better job determining the intent of the search, so we can guess at the best and most relevant answer to a given query.
Opt-in programs like the [Bing] toolbar help us with clickstream data, one of many input signals we and other search engines use to help rank sites. This �Google experiment� seems like a hack to confuse and manipulate some of these signals.
Later today, I�ll likely have a more detailed response from Bing. Microsoft wanted to talk further after a search event it is hosting today. More about that event, and how I came to be reporting on Google�s findings just before it began, comes at the end of this story. But first, here�s how Google�s investigation unfolded.
Selengkapnya di http://searchengineland.com/google-bing-is-cheating-copying-our-search-results-62914
